Content Creators, Social Media Influencers To Obtain Approval Before Running Ads – FG

 


The federal government is set to regulate social media advertising in Nigeria to protect citizens from misleading ads This is coming on the heels of several reports showing how Nigerians have been lured into dubious schemes through influencer ads The government has issued a stern warning to influencers and content creators regarding their advertisements.

As a step to protect Nigerians from falling prey to fake and unregistered schemes, the federal government has given a new directive. Social media influencers, content creators and others will now be required to secure an important approval before they can run their ads on Facebook, Instagram, YouTube and others. 

This approval will be secured from the Advertising Regulatory Council of Nigeria (ARCON). ARCON issued a statement on Monday to this effect, raising concerns about the prevalence of false and misleading adverts on several social media platforms. 

The statement, signed by the ARCON Director-General, ọlalekan fadolapo, said that the government will no longer watch with folded hands while ethics and professionalism are being compromised at the expense of Nigerians. Fadolapo referenced the recent incident with CBEX, where about 600,000 Nigerians were lured into the scheme, describing it as a clear illustration of the devastating effects of deceptive Advertising. 

FG calls on Nigerians to report misleading ads The ARCON Director-General called on all Nigerians, especially the Advertising industry stakeholders, to ensure that only approved ads are run on all platforms. FG to clamp down on social media ads Fadolapo stressed that ads on digital and social media platforms also fall under the agency's supervision. TheCable reports that a federal high court affirmed the powers and jurisdiction of the Arcon to include all media platforms, including digital and social media. He added that a special compliance task force has been set up to enforce compliance and monitor ads across all platforms. He urged content creators and social media influencers to abide by the rules and called on the public to report ads that appear suspicious and deceptive to the agency. 


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